The bar market is evolving fast. More ingredients, more variety, more complexity — and manufacturers need production lines that can keep up. Orangeworks Group builds those lines for market leaders around the world. This campaign was built to launch their answer.

I developed the concept, filmed and edited a series of three films for Orangeworks — a campaign designed to introduce their new bar production line to an international audience. Working together with Airshot in the studio, we created a visual language that translates complex industrial innovation into something compelling and clear.

The first film is live. The second is in post-production. The third is in the pipeline.

Alongside the video production I’m developing their complete YouTube strategy — channel analysis, audience research, SWOT analysis and a content calendar designed to build their presence in an international market.

An ongoing collaboration across both production and strategy.