Ruben
Huis in 't Veld
I’ve been a filmmaker and content creator since 2011, starting out at the EO where I worked on international productions — building my craft in journalism, storytelling and the art of finding the right story in any situation.
From there I spent 6 years working with NS on their corporate communications — learning how one of the Netherlands’ largest public organisations tells its story to both employees and the outside world.
For 8 years I was Head of Video at Royal Burgers’ Zoo, where I built their YouTube presence from the ground up — growing the channel to 54,000+ subscribers and over 3 million views per year.
Today I work as a freelance filmmaker and Senior Content Creator at Reedin, an international kiteboarding brand. Alongside that I co-founded Pancake Productions — a snowboard YouTube channel built around passion and professional athletes.
With a background in journalism, film production, 3D animation and content strategy, I don’t just make videos — I build audiences.
FILMMAKER · CONTENT MARKETEER · YOUTUBE STRATEGIST
15+
Years of experience
53K
Subscribers grown for clients
3M
Annual views achieved
10+
Major clients
flimmaking & video
From concept to final cut, I handle the full production process. Whether it’s a corporate film, documentary or creative campaign — I get the story on screen.
Youtube & Social
I build content that grows audiences — from strategy to shooting to editing. Proven both for major clients and through my own channels.
Content marketing
Having worked in-house for years, I think like a marketer as much as a filmmaker. I help organisations translate their message into video that connects.
Organisations I've worked with
Nederlandse spoorwegen
Long-term freelance · 6 years
orangeworks BV
Freelance · Current
Evangelische Omroep
Freelance · 3 years
Koninklijke Burgers' Zoo
In-house · 8 years
Friesland Campina
Freelance · Multiple projects
ROVC Opleidingen
Freelance · multiple projects
REEDIN
In-house · Current
College voor de Rechten van de Mens
Freelance · Multiple projects
Amdax
Freelance · Multiple projects
pancake productions
Outside of client work I co-founded Pancake Productions — a YouTube channel built around a group of professional snowboarders who compete at the highest level. Our riders have made international appearances at World Cups, Euro Cups and one of our riders qualified for the Olympic Games.
We create backcountry and freestyle snowboard content — from building jumps in remote mountain terrain to creative park sessions. As co-founder, filmmaker and editor I handle everything from concept to final cut — developing formats, filming on location and optimising content for YouTube growth. 1,500 subscribers in under 2 years in a niche market, and growing